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3 Lessons From My First 100 Days of Marketing Automation
OK, so I have a confession to make–I am (still) a massive West Wing fan. I know, I know that show ended about 7 years ago and I am a dinosaur. While I sit with friends over coffee and they discuss the...
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3 Lessons Macklemore Can Teach Us About Content Marketing
I was listening to some old performances on KEXP, (the most awesome radio station on the planet) when I came across a set by Macklemore, the rapper from Seattle who has, with the help of the Internet...
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The 3 Questions Every Email Marketer Should Answer: Holiday Edition
I have something to tell you – I don’t like shopping. In fact, the thought of a shopping expedition fills me with dread. So when the holiday season swings around, I become a walking cliché – the guy...
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How Sustainable Is Your Marketing?
What does sustainability mean to you? When I consider the term, my mind jumps to the environment – achieving balance in our relationship with our own planet. You might think about climate change, or...
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Innovation in Marketing: A 2014 Survey Report
In 2014, innovation was the central focus of our Marketing Nation Summit and the subsequent roadshow tour, which came to a spectacular end in Sydney. The theme certainly resonated with marketers in...
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The Year of Engagement and Empowerment: TFM&A 2015 Highlights
What do you get if you cross a host of the most innovative marketing technology companies, a herd of Europe’s marketing thought leaders and a pack of knowledge-hungry marketers? Well, based on our...
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What Are Marketing “Next Practices?”… And Other Take-aways From the London...
One of the subtlest, yet most important changes in marketing over the last ten years has been the acknowledgment that listening is a critical factor for success. In that spirit, we saw our recent...
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2 Key Questions That Determine Whether You’re Making the Most of Your PPC Ads
This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. While PPC ads can sometimes feel like the elder statesman of digital advertising, it’s still in its...
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4 Marketing Lessons from YouTube Giants
Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? New York filmmaker Casey Neistat created it with his friends, and...
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